The Insider's Guide to PR for Creative Businesses
Please note: this is a digital download product.
The Insider’s Guide to PR for Creative Businesses is the ultimate digital guide to getting featured in the press and other media.
Over 28 pages, this guide provides essential information for you to effectively manage your own press relations as a creative - whether you’re an artist, designer, architect, photographer, illustrator, or sculptor.
The key topics covered in the guide include:
what PR is and why it’s good for your business
who can do your PR - from a DIY approach to hiring a consultant or an agency
PR 101:
how to create a press pack
how to curate and organise your images
what are the key types of stories journalists are looking for
how to write your own press release
how to create a contact list
how to get in touch with journalists
how to liaise with journalists when they’re interested in your story
how to follow up on your press release, if you haven’t heard back from a journalist
What’s next:
is there more to PR than media relations
next steps you can take
further help
The guide is based on Justyna’s extensive experience providing strategic PR services to businesses in the design sector - including heading up Dezeen’s marketing and PR - as well as generating media coverage for her work as an illustrator.
Please note: this is a digital download product.
The Insider’s Guide to PR for Creative Businesses is the ultimate digital guide to getting featured in the press and other media.
Over 28 pages, this guide provides essential information for you to effectively manage your own press relations as a creative - whether you’re an artist, designer, architect, photographer, illustrator, or sculptor.
The key topics covered in the guide include:
what PR is and why it’s good for your business
who can do your PR - from a DIY approach to hiring a consultant or an agency
PR 101:
how to create a press pack
how to curate and organise your images
what are the key types of stories journalists are looking for
how to write your own press release
how to create a contact list
how to get in touch with journalists
how to liaise with journalists when they’re interested in your story
how to follow up on your press release, if you haven’t heard back from a journalist
What’s next:
is there more to PR than media relations
next steps you can take
further help
The guide is based on Justyna’s extensive experience providing strategic PR services to businesses in the design sector - including heading up Dezeen’s marketing and PR - as well as generating media coverage for her work as an illustrator.
Please note: this is a digital download product.
The Insider’s Guide to PR for Creative Businesses is the ultimate digital guide to getting featured in the press and other media.
Over 28 pages, this guide provides essential information for you to effectively manage your own press relations as a creative - whether you’re an artist, designer, architect, photographer, illustrator, or sculptor.
The key topics covered in the guide include:
what PR is and why it’s good for your business
who can do your PR - from a DIY approach to hiring a consultant or an agency
PR 101:
how to create a press pack
how to curate and organise your images
what are the key types of stories journalists are looking for
how to write your own press release
how to create a contact list
how to get in touch with journalists
how to liaise with journalists when they’re interested in your story
how to follow up on your press release, if you haven’t heard back from a journalist
What’s next:
is there more to PR than media relations
next steps you can take
further help
The guide is based on Justyna’s extensive experience providing strategic PR services to businesses in the design sector - including heading up Dezeen’s marketing and PR - as well as generating media coverage for her work as an illustrator.